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Less is More? Duhhhh – Huh?

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I’m on my soapbox again, and again it’s about soap companies making questionable claims in their advertising; So if you don’t want to hear it again, run away now.

Many soap companies make this claim: “Less is more.”

They want you to believe that the simpler and fewer ingredients there are in your soap, the healthier the soap is for you. The truth is that in most cases less is simply less – fewer benefits, lower quality, and cheaper to produce and sell.

I applaud a company for trying to turn a deficiency into an asset, making lemonade out of lemons, but I hope the public isn’t really believing them.

Some soap companies claim to use only three base oils: Coconut, Palm, and Olive. I’ve run various formulas through my modeling software, and sure, you can make soap with these ingredients. It’s just average soap, though, about as simple and cheap as it gets. The qualities of the soap (according to my model and my lab testing of purchased samples) are average, and nothing more. (The pH of the samples I tested ran too high by C&L standards, but not dangerously high.)

At C&L our most popular formula also includes coconut, palm, and olive oils. But we also include expensive cocoa butter and castor oil. These two extra ingredients (and our unique soapmaking process) give C&L soap fantastic properties that just can’t exist in a simpler formula.

Castor Oil gives C&L soaps a lot of added bubbles and suds, with longer lasting lather. It ads natural ricinoleic acid that has been shown to fight off acne-causing bacteria and fungal infections. It moisturizes, fades blemishes, helps hide stretch marks, evens out skin pigmentation, and fights signs of aging. In C&L soaps, castor oil also acts as an emulsifier, stabilizing our colors and other additives so our soap bars are chemically stable, and our colors don’t stain your tub. Even our black soaps that contain a lot of activated charcoal produce a white lather and will not stain your tub.

Cocoa Butter gives C&L soaps their extreme moisturizing properties. It penetrates the dry top layer of skin with luxurious hydration. It is rich in natural oleic acid, palmitic acid, and stearic acid, giving your skin protection from free radicals and other skin stressors, reducing signs of aging and stretch marks.

There’s nothing intrinsically wrong with cheap soap using a cheap and simple formula. It’ll get you clean, and it’s cheap to buy. Wash your hands with it to remove dirt, but use a better soap on your face and body.

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